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Here’s what our other survey participants had to say about why they prefer to send HTML emails: This makes HTML emails the favorite among B2C brands striving to appeal to a wide audience that buys on emotion rather than logic. “I think this is because people know the email is being sent by a big brand with a team behind it.” “We tested it, and a nicely designed email always worked better in terms of click-through rate,” said David Balogh, CEO at BOOM Marketing. Their media-rich aesthetic is engaging, perfect for marketers trying to drive engagement behind a new product, feature, or event. They feature colors and graphics and formatting options that catch the eye and highlight information. I have never had an HTML email ouHTMLorm a plain text email.

These people are in highly-regulated industries and their companies often set up such strong controls on their emails that sometimes they don’t even see it if it’s HTML-based. One Tip: I have found that plain text works better for me than HTML because my email list contains a lot of financial services professionals, including insurance agents, mortgage brokers, financial advisors, and so on. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free! Now you can benefit from the experience of our email marketing experts, who have put together a plug-and-play Databox template showing the most important KPIs for tracking the overall performance and success of your email marketing strategy. How many of your recipients opened your email on mobile devices vs desktops? Should you optimize your emails more for mobile devices? This is a custom metric that allows you to track the volume of landing page traffic a specific email campaign generates from CTA clicks in your emails.

Are your email campaigns driving signups? Track the number of signups attributed to your email campaigns and use this information to make adjustments to your list segmentation, email copy, CTAs, and more. Now you can quickly assess the performance of your email marketing campaigns in a single dashboard that monitors fundamental metrics, such as: In HTML messages, however, attachments appear underneath the subject header of a message.To measure the effectiveness of your email marketing strategy, you may rely on Google Analytics to learn how your email campaigns are performing, which content is most popular with recipients, and how you can improve your strategy to bring in more qualified leads. Attachments in an RTF message appear as icons within the message body. With RTF, you can format text with bullets, can align text, and can use other options, including adding linked objects. Outlook also automatically formats messages that contain voting buttons, and converts tasks and meeting requests to iCalendar format. In fact, when you send an RTF message to someone outside your organization, Outlook automatically converts it to HTML, so the message keeps its formatting and its attachments. You can use RTF when you send messages inside an organization that uses Microsoft Exchange, but we recommend that you use the HTML format. Microsoft Exchange Client versions 4.0 and 5.0 Rich Text Format (RTF) is a Microsoft format that’s supported only by these email applications: The plain text format also doesn't support showing pictures inside the message, although you can include pictures as attachments. This format works for all email programs, but it doesn’t support bold or italic text, colored fonts, or other text formatting. HTML is also the best format to use when you want to create messages that look like traditional documents, with various fonts, colors, and bulleted and numbered lists, and when you want to show pictures inside your message. This is the default message format in Outlook. You can choose the format you want depending on whether you’re including bold or italic text, colors, bullets, or pictures in the message body.Įach message format has different benefits. Outlook gives you three message format choices. If the recipient's email program is set to convert messages, for example, then a message you send formatted as HTML could be converted to plain text. How the message appears to the person receiving it depends on their email program. If someone sends you a plain text message, for example, you can reply to that message or forward it by using HTML or Rich Text Format.

You can change the format of a message when you reply to it or forward it. Outlook for Microsoft 365 Outlook 2021 Outlook 2019 Outlook 2016 Outlook 2013 Outlook 2010 Outlook 2007 More.